
Direction, concept, art direction and editing for Trailblazer concept film, campaign and website.
Visit the web
ELLE Magazine
ArtsThread
SFW Live stream
TRAILBLAZER is the story about fearless creators and innovators, who move forward into unkown territory. Inspired by the strong artistic approach of all brand and designers, we created a creative concept inspired by high energy 90’s anime and manga.
This became an alternate universe, where each collection is represented by a hero in its own world. Instead of giving the collections a uniform canvas as backdrop, we saw it as our task to extend the worlds of their respective collection concept. Giving the narrative dimension.
Our campaign communicated a design collaboration between international brands Marimekko, Matty Bovan, Nomen Nescio, palmer//harding, Per Götesson, Zandra Rhodes and the final-year fashion students at Beckmans College of Design. It was showcased at Stockholm Fashion Week.
It included: a concept film, campaign photos, lookbook photos, website design and development, digital and SoMe material.
From concept to production to postproduction.
Film direction, script, edit: Elisabet Lindén
Art direction, concept, production: Elisabet Lindén, Almir Jasarevic, Saba Mehrabanfar,
Astrid Askert, Sofia Hjortberg
DOP: Malin Gutke, XOMGMT
Still photography: Paul Edwards
Original soundtrack: Vanilla Stillefors
Grading: Axel Rundquist, Chimney
MUA & Hair Stylist: Elvira Brandt,
Anna-Lena Svensson


web
stills











