director     ✦    art director

TRAILBLAZER is the story about fearless creators and innovators, who move forward into unkown territory. Inspired by the strong artistic approach of all brand and designers, we created a creative concept inspired by high energy 90’s anime and manga.

This became an alternate universe, where each collection is represented by a hero in its own world. Instead of giving the collections a uniform canvas as backdrop, we saw it as our task to extend the worlds of their respective collection concept. Giving the narrative dimension. 

Our campaign communicated a design collaboration between international brands Marimekko, Matty Bovan, Nomen Nescio, palmer//harding, Per Götesson, Zandra Rhodes and the final-year fashion students at Beckmans College of Design. It was showcased at Stockholm Fashion Week.

It included: a concept film, campaign photos, lookbook photos, website design and development, digital and SoMe material.

From concept to production to postproduction.

Film direction, script, edit: Elisabet Lindén
Art direction, concept, production: Elisabet Lindén, Almir Jasarevic, Saba Mehrabanfar,
Astrid Askert, Sofia Hjortberg
DOP: Malin Gutke, XOMGMT
Still photography: Paul Edwards
Original soundtrack: Vanilla Stillefors
Grading: Axel Rundquist, Chimney
MUA & Hair Stylist: Elvira Brandt,
Anna-Lena Svensson